The Industry Problem: The biggest risk is Platform Over-Dependence. You are a "tenant" on someone else’s land. If the marketplace changes its algorithm, raises commissions, or blocks your account, your business could vanish overnight. You have no "back-up plan" because you don't own your customer data.

The Strategic Solution: Build a Brand-Owned Destination. Use the marketplace for "discovery," but use your product to pull the customer into your own digital ecosystem. This ensures that even if the platforms change, your business growth remains under your control.