[ Tags ]
If a brand’s costs go up, don't they have to raise prices to stay in business?
Not necessarily. While "cost-plus" pricing is the traditional model, many modern brands have "fat" built into their budgets—specifically in marketing and customer acquisition. If a brand can grow through word-of-mouth instead of expensive Super Bowl ads or Instagram influencers, they can often "absorb" the rising cost of raw materials by spending less on ads.
Frequently Asked Questions
Everything you need to know
Do I need to use all of Trustori’s services?
How is Trustori different from standard anti-counterfeit solutions?
Who is Trustori for?
Are you a printing or packaging supplier?
What exactly does Trustori do?
